AI

Why Does Real Human Interaction Still Matter in Customer Service?

You’ve had this happen a hundred times. You need to make a call or chat to somebody, whether it’s your bank, the auto repair shop, or your insurance agency. You pick up the phone to make the call or open the chat and suddenly, someone – or rather something – picks up and answers. It’s a call center automated phone system (IVR) or a chatbot flow, maybe an AI in the backend. Whatever machine it is, you immediately either exit, hang up or dial 0 to get to a human operator, someone who really understands your problem.

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Will AI Define the Future of Customer Support?

AI and Machine Learning are becoming a staple in the IT industry, with surprising industries seeking advantages with this exciting field of automation. One of these industries with a constant focus on productivity improvement and automation is the call centre industry. Tech giants are taking their own in-house steps towards automating this labor-heavy market, but how do robots and people work together in a field where 79% of customers still prefer to speak to a human being?

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